Admission Info
(Cash only at the gate)
Regardless of the weather, the show will go on!
Adult
One-Day Pass: $20
Two-Day Pass: $35
Three-Day Pass: $45
Children
5 & Under: Free
6-12: $5
MILITARY/SCOUTS
Scouts under 16 in uniform: free
Military with ID: $12
Pleasanton Show Info
Dates: February 28, March 1 & 2, 2025
Time
Friday: 10am – 6pm
Saturday: 9am – 5:30pm
Sunday: 9am – 4:30pm
Location: Alameda County Fairgrounds
2005 Valley Avenue
Pleasanton, CA 94588
BACK AGAIN: The International Fly Fishing Film Festival. One night only, Friday, February 28 Doors and pre party are 6:00 and films start at 6:30pm. $20; $15 in advance.
Learning Center
Fly Fishers International (FFI) is pleased to offer FREE fly fishing instruction at the Learning Center located on the main show floor. Basic fly-casting, fly-tying, and knots, will be taught throughout the day-every day of the Fly Fishing Show.
Directions and Lodging
Alameda County Fairgrounds
2005 Valley Avenue
Pleasanton, CA 94588
Directions:
From: San Francisco – Cross the Bay Bridge – Follow the sign to stay on I-580 East – When you come to I-680, go South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12 – To the Off-Track Betting Facility, turn left on Valley Avenue and enter through Gate 12
From San Jose – Take I-680 North – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12
From Walnut Creek – Take I-680 South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12 – To the Off-Track Betting Facility, turn left on Valley Avenue and enter through Gate 12
From Tracy – Take 205 West – Continue on I-580 West – Take I-680 South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12
Flying: Oakland airport is 18 miles away; San Francisco is 35 miles away.
Parking: We suggest purchasing parking in advance. Please enter the Alameda County Fairgrounds off of Valley Avenue in Pleasanton and enter Gate 8 or 12. The Fairgrounds only accepts debit or credit cards. To streamline entering the parking gates, pre-purchase parking here https://alameda.saffire.com/p/pages/fly-fishing-general-parking1 and have your QR code ready to scan on your phone or printed.
Accommodations:
DoubleTree by Hilton Hotel Pleasanton at the Club
7050 Johnson Drive
Pleasanton, California 94588-3396
Phone: 1-925-463-8000
We have a room block reserved at DoubleTree by Hilton Hotel Pleasanton at the Club for February 26, 2025 through March 3, 2025. Booking your room is simple, just select “Book a Room” to receive your group’s preferred rate.
GROUP ROOM RATES:
Wed 02/26
Single/Double: $174.00 / Triple: $184.00 / Quad: $194.00
Thur 02/27 – Sun 03/02
Single/Double: $144.00 / Triple: $154.00 / Quad: $164.00
Room Rate Includes:
* Full American Breakfast Buffet based on occupancy
* Complimentary WIFI in all guest rooms
* Access to Bay Club Fitness Center (adjacent to the hotel)
* Complimentary Parking
The group room rate will be available until Wednesday, February 5, 2025 or until the group block is sold-out, whichever comes first.
Request the special Show rate using Group Code: FLY, or Group Name: FLY FISHING SHOW 2025 when making reservations. Click HERE, to book at the special show rates online.
The hotel did reinstate Shuttle Services for Fly Fishing Staff and Guests between Hotel and Fairground starting on Wednesday the February 21st to Sunday February 25th. The shuttle is running on hourly basis from 7:00AM to 7:00PM except for Friday which will be extended little longer due to the show/film at Fairground. The Shuttle Services is on 1st come 1st served basis and required to sign up in advance to reserve seats.
Booking web page address is:https://www.hilton.com/en/attend-my-event/plepcdt-fly-04f2fc36-f9ed-4c9c-abf1-8ff497c02194/
Official Fly Fishing Show information to book your hotel will be extended from info@flyfishingshow.com and/or posted on The Fly Fishing Show website, www.flyfishingshow.com when it becomes available. Please use only the phone numbers and website links the Show provides. Please be advised other “hotel booking scalpers” are misrepresenting themselves calling customers. Please do not book through these scalpers to avoid problems or overpayment. Thank you and look for additional information to follow soon.
Celebrities and Authors
Celebrities & Authors: TBA
Fly Tiers
TBA
Exhibitors & Map
2025 map and exhibitor list coming soon.
Note from the Director
A Note from the Director:
We would like to thank all of you that attended The Fly Fishing Show in 2024 and for helping make it successful and most importantly a great time for all. A special thanks to all the exhibitors, speakers, fly tiers, reps, pros, staff members and those of you that attended as guests. We hope that everyone is staying well and we look forward to seeing our friends again next season.
With sold out exhibitor space in 2024 and record crowds, we are excited for the 2025 season to be one of the best ever! Be sure to save the dates:
Marlborough, MA.: January 17-19
Edison, NJ: January 24-26
Atlanta, GA: January 31-February 2
Bellevue, WA: February 15-16
Denver, CO: February 21-23
Pleasanton, CA: February 28-March 2
Lancaster, PA: March 15-16
—Ben Furimsky and The Fly Fishing Show Family
Programs, Seminars and Classes
(click for more information about programs, seminars and classes)
Belize River Lodge
Returning Special Musical Guest: Dave Blackburn:
of printing fish and capturing the story of their catch. This practice dates back to the mid-1800s and is fabled to have settled the timeless debate about catching the biggest fish between samurai. A limited number of attendees with be able to learn about and create their very own Gyotaku fish print with renowned artist, 
Live Paintings with Fly Rods by Zach Otte:
To submit an image, contact Zach through one of the below:
The Gnomes Traveling Rod Show: 
Fly Fishing Show Learning Center: 
Curious about Tenkara? 
FLY FISHING TREASURES DISPLAY AND TACKLE EVALUATION:
Steve has written a number of articles related to antique fly tackle collecting for magazines and journals such as AntiqueWeek, Classic Angling, Maine Boats, Homes and Harbors, and the Yale Anglers’ Journal. Steve has also written a regular “Cast From The Past” column for Moldy Chum, as well as articles for Hatch, MidCurrent, Dun Magazine, and others. More information at: www.flyfishingtreasures.com
FFly Fishing Show Learning Center: Fly Fishers International (FFI) hosts the Fly Fishing Learning Center with fly tying, casting instruction and other fly fishing information and is free to show attendees. The FFI Learning Center is a good place for a beginner or to advance the skills of all fly fishers. Stop by and get acquainted!
Live Net Building with Wayward Trading Post:
Fly Fishing Show Learning Center:
Antique Gear Evaluations with Hoagy Carmichael: 
