Georgia: January 9-10
Massachusetts: January 15-17
New Jersey: January 22-24
Colorado: February 5-7
California: February 26-28
Pennsylvania: March 13, 14

We are always looking for new exhibitors, especially those who have new or unique products or services. In order to receive an invitation to exhibit, you must complete the application form and email, mail or fax it to us. We recommend that you also send your website address, brochures or other pertinent literature about your business, including photos of your booth at other shows you may have attended.  When we have reviewed your complete application we will notify you as soon as space for your company becomes available. Once you have received your invitation, please fill out the contract with your show preferences, booth placement and payment option. We begin to process new exhibitors after June 1, but you can submit your information at any time.

• 2027 Fly Fishing Show Application

Acceptance of exhibitors is based on several factors:
–  How closely related are your goods and services to fly fishing and the Catch-and-Release or sport fishing ethic?
–  How will your booth enhance the fly fishing only focus of our shows?
–  At how many of our shows will you exhibit?
–  What are the chances you will be back next year?
–  Will you work with us to ensure the success of the show?
–  How unique is your product, service, or geographical location?

We are always looking for new fly tiers who have new or unique techniques and patterns.  In order to receive an invitation to exhibit, you must apply directly by emailing ben@flyfishingshow.com.   We require a minimum of three flies to be submitted or at least six quality photos send in with the application.  Please email a brief bio on your fly tying background with an emphasis on any public tying or teaching you have done.  Applications are reviewed from May through September 1, or based on availability.

Acceptance of fly tiers is based on several factors:
–  Are your experiences good to demonstrate comfort tying in public.
–  Are you able to represent both yourself and the show as a professional tier?
–  At how many of our shows will you exhibit?
–  Will you work with us to ensure the success of the show?
–  How unique is your tying?
–  Will you provide value to the show and to the customers?

Returning exhibitors in good standing do not need to file an Application. Please complete the Contract that fits the category that you fall under and review any other forms that may be pertinent.  Please contact us if you have any questions.

• 2027-Fly-Fishing-Show-Contract
• 2027 Bamboo Table Contract
• 2027 Fly Fishing Show Small Business Table Contract
• 2027 Fly Fishing Show Regulations

Participating in this program is a sure way to make you stand out. Depending on the prize, you will receive some or all of the following:
–  Product is displayed in the lobby along with a sign listing your booth location in the show.
–  Each donor is mentioned with the prize at the show when the winner is announced.
–  Be permitted to place your catalog or promotional materials on our entrance tables.
–  Have a description of your prizes with direct links to you on our top rated website.
–  Have your logo on all of our show mailings.
–  Free advertising on our monthly e-news letter.
–  Upgraded profile on our interactive floorplans.
–  Enhanced social media presence.
–  Other considerations for special prizes are possible.

• 2027 Door Prize Form

Destination Theater is an opportunity for exhibitors and special guests to showcase their offerings and expertise. When done right, these programs have proved to be very successful for the presenters. Please fill out the application and send it in as soon as possible.  Space is available on a first come first serve basis.

• 2027 Destination Theater Contract

Not for Profit Contracts are now available.  If you are a registered non-profit organization that plans to exhibit at our shows, please return the below contract as soon as possible.  Space is available on a first come first serve basis.

• 2027 Fly Fishing Show NON-PROFIT Contract

TBA

This year’s shows will again play host to the industry leading Fly Fishing Show Consumer Choice Awards. These prestigious awards are presented by The Fly Fishing Show, Fly Fusion Magazine & Fly Fishing Journeys, and serve to recognize and celebrate the outstanding research and development that go into bringing new products to market that continually improve our angling experience. And, as true Consumer Choice Awards, winners will be voted by fly-fishing consumers – the everyday users of these products!

The awards are free to enter and entry is open to all 2027 Fly Fishing Show Exhibitors that manufacture original product. There are 41 “Best-of” categories to choose from, including everything from rods and reels to waders and polarized eyewear. Product submission will be open October 15-January 1, 2027

Awards entries will be showcased online and exhibitors will have the opportunity to connect directly with consumers at shows throughout the voting cycle. Likewise, consumers will have the opportunity to see, touch and test products prior to voting for their favorites. Online voting will be open to the public January 9 – March 15, 2027.

Enter the 2027 Consumer Choice Awards: Opens on October 15

View 2026 products and winners:  https://flyfishingshow.com/consumer-choice-categories/

Georgia:
Coming soon

Massachusetts:
MassachusettsExhibitorKit_2027
MassachusettsExhibitorKit_2027_Non-Profit
Massachusetts 2027 Exhibitor Service Manual

New Jersey: 
NewJerseyExhibitorKit_2027
NewJerseyExhibitorKit_2027_Non-Profit

Colorado:
ColoradoExhibitorKit_2027
ColoradoExhibitorKit_2027_Non-Profit

California:
CaliforniaExhibitorKit_2027
CaliforniaExhibitorKit_2027_Non-Profit

Pennsylvania:
PennsylvaniaExhibitorKit_2027
PennsylvaniaExhibitorKit_2027_Non-Profit
PAExhibitorServiceManual_2027

Host Hotels:

Why Book Through Our Host Hotels?
Many event venues now use a “heads in beds” model—meaning the more hotel rooms we book, the more leverage and benefits we receive. Those hotel taxes and service charges help cover facility fees, reduce event costs, and secure priority booking windows—often passed on to you through lower fees and better scheduling.

Booking through our official hotels helps us lock in contracts earlier, avoid being bumped by larger events, and sometimes even earn marketing perks or discounts. We don’t profit from your hotel stay—it’s simply a way to support the event, the community, and create space for connection and after-hours networking.

Your reservation helps us secure the best experience for everyone—thank you for being part of it.

Georgia Fly Fishing Show:  

Hyatt Place Athens / Downtown
412 North Thomas Street, Athens, GA 30601
Tel: +1 706 425 1800

Each of our hotel’s 190 rooms offers plenty of space to live, work and play, including a desk and Cozy Corner with a sleeper sofa. You can also choose a one-bedroom suite that spans 800 square feet and offers views of downtown Athens or Piedmont Valley.
At Hyatt Place Athens / Downtown, enjoy free breakfast each morning with eggs, waffles, fruit, yogurt and more before The Fly Fishing Show.
Request the special Fly Fishing Show rate when calling or use the link HERE, to reserve on-line with the special show rates. The cut off is Tuesday, December 8, 2026.

Holiday Inn Express Athens-University Area
513 West Broad Street Po Box 1666, Athens, Georgia 30601 United States

Request the special Fly Fishing Show rate when calling or use the link HERE, to reserve on-line with the special show rates. The cut off is Tuesday, December 8, 2026.

Massachusetts Fly Fishing Show:
Best Western Royal Plaza Hotel and Trade Center
181 Boston Post Road
West Marlborough, MA 01752
Reservations: 1-800-780-7234.
Request the special Fly Fishing Show rate when calling or use the link HERE, to reserve on-line with the special show rates. The group rate is $139.00 for up to 2 adults plus 11.7% state and local tax, the rate includes a full hot breakfast buffet.

The cut off is Monday December 14th.

New Jersey Fly Fishing Show:
Sheraton Edison Hotel Raritan Center
125 Raritan Center Parkway.
Edison, NJ 08837
Phone: (732) 225-8300

Request the special Show rate of $152 when calling or use the link HERE to reserve on-line with the special show rate.  Last Day to Book : Tuesday, January 05, 2027 or when rooms sell out.

Colorado Fly Fishing Show:
Gaylord Rockies Resort & Convention Center
6700 North Gaylord Rockies Boulevard
Aurora, Colorado 80019 USA

Cutoff is Wednesday, January 13th, 2027, or when rooms sell out.

Atwell Suites
18350 East 65th Ave,
Denver, CO
303-500-2281 call in code: TBA

California Fly Fishing Show: 
DoubleTree by Hilton Hotel Pleasanton at the Club
7050 Johnson Drive
Pleasanton, California 94588-3396
Tel: +1-925-463-8000

If you preferr to make reservations via phone call (800-774-1500)
Group Name: FLY FISHING SHOW 2027
Group Code: FLY

As friendly reminder, the group rates and room block is expired on Wednesday, February 10th by 11:59PM, or until the group block is sold-out, whichever comes first.

We have a room block reserved at DoubleTree by Hilton Hotel Pleasanton at the Club for February 24, 2027 through February 28, 2027. Booking your room is simple, just select “Book a Room” to receive your group’s preferred rate. Since the Fly Fishing group rates are including breakfasts based on occupancy, update # of guests in rooms (by using the EDIT STAY button on the top banner to add # of guest, and hit UPDATE Button) while inputting information; therefore, the rate will be populated correctly.
Children who over 5 years old should be considered an adult so the rates will be updated automatically to include additional breakfasts. Children under 5 will eat free at the hotel with adult companion.

Room Rate Includes:
* Full American Breakfast Buffet based on occupancy
* Complimentary WIFI in all guest rooms
* Access to Bay Club Fitness Center (adjacent to the hotel)
* Complimentary Parking

The shuttle is running on hourly basis from 7:00AM to 7:00PM except for Friday which will be extended little longer due to the show/film at Fairground. The Shuttle Services is on 1st come 1st served basis and required to sign up in advance to reserve seats.

Pennsylvania Fly Fishing Show:

Lancaster Marriott at Penn Square
25 South Queen St | Lancaster, PA 17603
T: 717-239-1600 or 1-888-850-6146  Request the Fly Fishing Show rate if you call.

Start Date: Thursday, March 11, 2027
End Date: Monday, March 15, 2027

Lancaster Marriott at Penn Square for 185.00 US per night – Last Day to Book : Friday, February 12, 2027
Book your group rate for 2027 Pennsylvania Fly Fishing Show

Upgrade your interactive map profile to our Exhibitor Plus.  Exhibitor Plus allows your business to grab the attention of thousands of viewers visiting www.flyfishingshow.com daily.  Thus, giving you an opportunity to enhance your visibility at our show(s). Customers will be able to find out more about your business prior to the show, easily track you down and follow up with you after the event.
You will be able to add logos, videos, profile who’s in your booth, product and service info, a business contact form, QR code generator, a direct link for easy promotion and an embeddable profile to share on your website or social media.

For more details, click the following link:  https://events.leapevents.com/tickets/2027-exhibitor-plus-eh8wz9q

Alternative Shipping: We are pleased to announce that Paul Hess of Fishing Rock LLC will once again be providing vendor transportation for The Fly Fishing Show® tour this year.

Fishing Rock LLC specializes in providing equipment and technical support for all types of events including running events, cycling events and benefit galas. His client list includes The New York Marathon, Race for The Cure (multiple locations), O’Mealia Special Events, and the Nestle Water Group, which includes Poland Spring and Deer Park.

Fishing Rock LLC looks forward to providing personalized service to each and every vendor in the program. Our goal is an efficient load-in and load-out for everyone.

Some of you may already know Paul as he spends his spare time flyfishing. You may also recognize Paul as part of our Fly Fishing Show® staff.

Paul can be reached at 908-256-5282 or Paul@fishingrock.net.

Participating exhibitors now have the information to help plan for the 2027 show season.  The data is compiled from the 2026 show surveys.  We also have previous years available.  This information can be used to grow and refine your presence at the next show you plan to exhibit in, or to find an additional show that might meet the market needs of your business.
Find out the answers to the following questions and more for each show:
– Is this your first visit to the show?  If no, how many visits?
– In addition to fly fishing, what are two of your favorite sports?
– What would you consider your fly fishing skill level?
– What are the reasons for attending the show?
– What product do you plan to buy in the next year?
– Are you planning to book a trip in the next year?

(information available on request, Email info@flyfishingshow.com)