Admission Info

(Cash only at the gate)
Regardless of the weather, the show will go on!

Adult

One-Day Pass: $25
Two-Day Pass: $40

Children

5 & Under: Free
6-12: $5 

MILITARY/SCOUTS

Scouts under 16 in uniform: free
Military with ID: $15

Atlanta Show Info

Dates: Jan. 9 & 10, 2027

Time
Saturday: 9am – 5:30pm
Sunday: 9am – 4:30pm

Location: The Classic Center
300 N Thomas Street Athens, GA

BACK AGAIN: The International Fly Fishing Film Festival. One night only, Friday, January 8 at 6:00pm. $20; $17 in advance.

Learning Center

Fly Fishers International (FFI) is pleased to offer FREE fly fishing instruction at the Learning Center located on the main show floor.  Basic fly-casting, fly-tying, and knots, will be taught throughout the day-every day of the Fly Fishing Show.

Directions and Lodging

The Classic Center

300 North Thomas Street
Athens, Georgia 30601
(706) 208 – 0900

Located in the heart of downtown Athens, Georgia, The Classic Center provides unique meeting space, outstanding special event services, and a wide range of entertainment options, making this unconventional convention center the choice for conferences, meetings, and special events.

 

A Meeting Destination Made for Exploring

From the moment attendees arrive in Athens to their final evening in town, they’ll find dining, shopping, entertainment, and nightlife just steps from The Classic Center and downtown hotels. With no need to coordinate transportation, guests can simply step outside and start exploring.

Attendees can browse locally owned favorites such as:
Community
Bear Hug Honey Co.
Cillies
Cheeky Peach
Rec Room Books

Then, enjoy dinner at one of downtown’s many restaurants. Cap off the evening with rooftop views at Hybar or the Georgia Theatre, challenge coworkers to games at Rook and Pawn or Wonderbar, catch live music at one of Athens’ iconic venues, or unwind with a local beer at Creature Comforts or a sweet treat from Condor Chocolate—all within an easy walk back to the hotel.

Click here for more info on downtown Athens.

Accommodations:

Hyatt Place Athens / Downtown
412 North Thomas Street, Athens, GA 30601
Tel: +1 706 425 1800

Each of our hotel’s 190 rooms offers plenty of space to live, work and play, including a desk and Cozy Corner with a sleeper sofa. You can also choose a one-bedroom suite that spans 800 square feet and offers views of downtown Athens or Piedmont Valley.
At Hyatt Place Athens / Downtown, enjoy free breakfast each morning with eggs, waffles, fruit, yogurt and more before The Fly Fishing Show.
Request the special Fly Fishing Show rate when calling or use the link HERE, to reserve on-line with the special show rates. The cut off is Tuesday, December 8, 2026.

 

Alternative Hotel:

Holiday Inn Express Athens-University Area
513 West Broad Street Po Box 1666, Athens, Georgia 30601 United States

Request the special Fly Fishing Show rate when calling or use the link HERE to reserve on-line with the special show rates. The cut off is Tuesday, December 8, 2026.

 

 

Official Fly Fishing Show information to book your hotel will be extended from info@flyfishingshow.com and/or posted on The Fly Fishing Show website, www.flyfishingshow.com when it becomes available. Please use only the phone numbers and website links the Show provides. Please be advised other “hotel booking scalpers” are misrepresenting themselves calling customers. Please do not book through these scalpers to avoid problems or overpayment. Thank you and look for additional information to follow soon.

 

 

 

Celebrities and Authors

Mac Brown:  Mac Brown is the owner of Mac Brown Fly Fish and Fly Fishing Guide School in Western NC. Mac created the first full-time fly fishing guide service in Western North Carolina. The first Delayed Harvest on the Upper Nantahala River in early 1993 was also a result of his efforts. Mac has been an educator in the sport of fly fishing since 1985 with teaching university fly fishing programs and coaching Fly Fishing Team USA Youth. He is the author of “Casting Angles” which is a fly casting handbook for those on the journey of understanding the mechanics of the cast. The ACA, FFI, and others have endorsed this text as a reference for instructors. Mac is a Master Casting Instructor through Fly Fishers International.
Mac was inducted into the Southern Appalachia Fly Fishing Museum Hall of Fame under recreation on August 26, 2017. Mac received the Mel Kreiger and Lifetime Achievement Award through Fly Fisher’s International. Mac was “Angler of the Year” in Field and Stream in 1999. His articles have appeared in Fly Rod and Reel, Fly Fisherman, Angling Report, ESPN TV, Outdoor Life, Field and Stream, Fly Fishing America T.V., Fly Fishing the World, and many others. Mac is a pro staff member of Ross Reels, Whiting, Maxima, Regal Vice, Patagonia, and many other great companies. He is an ambassador for Temple Fork Rods, Regal Vise, and Scientific Anglers fishing lines. His most significant contributions have been the push to longer, lighter fly rods and fly line designs.

Frank Burr, The Golden Trout Dude, brings more than 55 years of fly fishing experience to the water, beginning with learning Tenkara in Japan at just six years old followed by Traditional Fly Fishing and Fly tying the following year. A lifelong angler and industry veteran, Frank has guided and instructed across the U.S., with a special passion for Heritage Trout. Frank has worked in the fly fishing industry for the past 13 years, first at Orvis and then for Snowbee USA, assisting in the design of Ultralight Fly Rods and other products in the Snowbee line and is now on staff with the Fly Fishing Show. Frank speaks and teaches nationally at The Fly Fishing Show and many other events. Frank also serves as the Trout in the Classroom Director for the Southwest Council of Fly Fishers International, where he shares his passion with the next generation of anglers. Whether chasing trout in mountain streams or exploring unique species like Tilapia, Peacock Bass and native freshwater Goby in Hawaii, Frank’s depth of knowledge and enthusiasm for teaching shine through. You can find more information about Frank at: goldentroutdude.com, oasisflyfishing.com and tenkaraguidecalifornia.com

Marvin Cash: Marvin is a passionate angler and conservationist and is the host of The Articulate Fly (www.thearticulatefly.com) and The Butcher Shop (https://the-butcher-shop.thearticulatefly.com) podcasts. He is committed to building the fly fishing community and helping fellow anglers have more productive days on the water. The Articulate Fly recently celebrated its eighth anniversary and has released over 1,000 episodes. In addition to creating digital content, The Articulate Fly provides consulting and advisory services to the fly fishing industry.

Captain Bruce Chard:  Captain Bruce’s love and commitment to the sport of fly fishing is shown in his accomplishments within the fly fishing industry. Since becoming addicted to fly fishing in his teens, Bruce knew what his career was going to be right out of high school and didn’t waste any time after graduating by promptly starting his fly fishing guiding business in the Florida Keys. Bruce has since been a full time Florida Keys fly fishing guide gaining over 33 years of experience and counting. Specializing in sight fishing for bonefish, tarpon and permit, Bruce has not only become one of the most sought-after fly-fishing guides in the Florida Keys but also one of the top saltwater fly casting instructors in the fly fishing industry. At a very young age of 23, Bruce worked hard to become a FFI Master Certified Casting Instructor. Chard then started what has become one of the most popular international saltwater fly fishing schools in the industry. Locations of Bruce’s international fly fishing schools include popular destinations within Belize, Mexico, Argentina, Guatemala, the Bahamas, Christmas Island, The Seychelles Islands and the Florida Keys. Along with guiding and hosting schools Bruce also offers anglers professional hosted fly fishing adventures that creates opportunities for fly anglers to travel and experience the world first hand through all things fly. Chards annual hosted fly fishing journeys have covered 19 countries on 5 different continents. Bruce has also worked closely with fly fishing manufactures his entire career. His industry connections are shown through the many different fly fishing companies he works with and represents. These relationships have led to the opportunity for Bruce to design his own personal fly fishing industry award winning saltwater fly line taper design over the years with Scientific Anglers and Airflo Fly Line companies. Chards Scientific Anglers “Grand Slam” Line and Chards Airflo’s “Tropical Punch” fly lines offered saltwater fly anglers worldwide the best well known saltwater tapered fly lines ever produced. Bruce is a popular paid speaker and casting instructor at fly fishing shows, fly clubs, and fly shops nation-wide averaging over 30 speaking events per year Bruce resides in the Lower Florida Keys with his wife Sara and son BJ who is following the family legacy as a professional fly fishing guide in the Florida Keys along with teaching/hosting fly fishing adventure trips worldwide.

Joe Cordeiro:  Fly Tying is not just a hobby for this man it is a passion. Joe Cordeiro has been tying flies for over 25 years. The past 10 years focusing on teaching, presenting at shows and marketing salt water flies. Joe has been fishing his entire life growing up near Cape Cod. Fly-fishing has been his main focus for many years His salt-water fly patterns have been tested in waters for their imitation to the bait they mimic. Many of his patterns are lifelike imitations. The materials used are natural and add to the authenticity of the product. Joe’s style and tying technique have caught the attention and admiration of many seasoned fly tiers and his passion for the art is evident.

Henry Cowen: Henry has been pursuing striped bass for over 40 years in both salt and fresh water. He is currently guiding in fresh water on Lake Sidney Lanier near Atlanta for landlocked stripers & spotted bass. Henry is an accomplished fly designer as his trademarked fly patterns are sold worldwide through Umpqua Feather Merchants. His fly patterns as well as techniques to fly fish have appeared in magazines such as American Angler, Fly Fish America, Fly Tyer, Fly Fisherman, Angler Magazine and Eastern Fly Fishing. Henry’s name appeared on the masthead of Saltwater Fly Fishing, Fly Fishing in Salt Waters, American Angler, Fly Tyer and Angler Magazine as a contributing writer/editor. Henry was named to the esteemed Yellow Dog Fly Fishing field advisory staff when it started. Henry continues to give seminars on light tackle & fly fishing in both fresh and saltwater’s as well as tying demos for The Fly Fishing Show and for fly shops and clubs around the country. Henry has appeared as a guest on a number of nationally televised outdoor shows (The Ford Outfitters, The Orvis Sporting life, The Reel Guys, One More Cast w/Shaw Grigsby, O’Neill Outside, Travis Johnson Outdoors & The Nuts and Bolts of Fishing) and continues as a weekly guest on the O’Neil Outside radio show. Henry helped produce and appears on the video “Fly Fishing for Landlocked Stripers”. He has recently authored the book “Fly Fishing for Freshwater Striped Bass”. Henry is on Pro Staff with Scientific Anglers and was as well with Towee boats. He is a Simms Ambassador, Renzetti Ambassador and on guide programs with Honda Marine, Sage, TFO, Orvis, and Smith Optics. Henry is also on field staff with Johnson Outdoors (Minnkota/Humminbird). You can visit his web site @ www.henrycowenflyfishing.com or contact him @ 678-677-5382

Jeff Currier: Jeff resides in Hayward, WI with his wife Yvonne where he bases his globe-trotting career in fly fishing. He is on the professional advisory team for Winston Rods, Simms, Scientific Anglers, Yeti, Costa Sunglasses, Outcast Sporting Gear, Aire, Kate’s Bar, Fly Fishers International and Bauer Fly Reels and a travel ambassador for Yellow Dog Flyfishing Adventures. Jeff is a fly fishing lecturer and well known fish artist. He has taught the skills of fly fishing, guided fly fishers throughout Wyoming and Yellowstone National Park and escorted fly fishers on six continents. Jeff has fished in over 60 countries and caught over 450 species of fish on the fly!  Jeff’s articles, photographs and artwork have graced the pages of magazines, catalogs, brochures and books. He is the acclaimed author of Currier’s Quick and Easy Guide to Saltwater Fly Fishing and Currier’s Quick and Easy Guide to Warmwater Fly Fishing guide books. Jeff is also a well sought after expert for television, radio and numerous fly fishing films. Jeff led Team USA to its first ever top-ten finish in the World Flyfishing Championships in Jaca, Spain. During the competition Jeff managed to fool fish on every venue and placed third in the individual standings, becoming the first American ever to take home a medal in the thirty year history of the Championships. Jeff has added four more medals in World competition including a Team Gold from Italy in 2022. Jeff lectures throughout the United States and Canada on nearly every aspect of fly fishing. He demonstrates fly casting, teaches seminars on the basics to the advanced skills of fly fishing and presents many fly fishing destination programs ranging from his home waters to the most remote corners of the globe. Some of his shows take you to destinations you’ve never heard of and will leave you in awe that such creatures can be enticed to eat a fly! Jeff brings a sense of humor, enthusiasm, approachability and more than forty years of fly fishing wherever he goes. You can follow Jeff’s fly fishing adventures, exploits, tips, advice, photography and story-telling on his expanding blog and informative web site. www.Jeffcurrier.com

Whitney Gould:  Whitney currently guides for Head Hunters Fly Shop on the Missouri River in Montana. She is an angler, full-time fishing guide, casting instructor and part-time painter. She has a degree in Painting from Temple School of Fine Arts and a masters degree in Landscape Architecture from Rhode Island School of Design. Fishing allows Whitney to merge her creativity with her love for fishing and the outdoors. Whitney is a seven time Spey-O-Rama World Casting Champ l, the Current Women’s National Fly Casting Champion and is an FFI Certified Two-Hand Fly Casting Instructor.  Whitney is the owner of Gould Standard Fly Casting.

Matt Green: Dr. Matthew (Matt) Green is recognized by fly fishermen as a regional authority on southeastern USA aquatic insects and their relation to fly fishing. He holds various degrees in the natural sciences including a PhD in Wildlife and Fisheries Biology from Clemson University and a MS in Biology from Appalachian State University. In addition, he has served as a TA and co-instructor of college-level courses on aquatic insects at North Carolina State and Clemson Universities in addition to summer courses taught at Highlands Biological Station (Western Carolina University).Currently, Matt works for the North Carolina Department of Environmental Quality’s Biological Assessment Branch (BAB), which samples and identifies aquatic invertebrates to monitor statewide water quality and conducts special studies to describe new species with direct application to freshwater bioassessment. Matt is a published author and has been featured in many fly fishing and outdoor publications including Wildlife in North Carolina, Southern Trout Magazine, The Virginia Sportsman, and Fly fisherman. He has presented at numerous Trout Unlimited and fishing club meetings across the eastern United States in addition to The Fly Fishing Show, International Fly Tying Symposium, and the Western North Carolina Fly Fishing Expo.

Jimmy Jacobs: Jimmy is the editor/publisher of On The Fly South web journal covering fly-fishing destinations throughout the southeastern states, Caribbean and Central America. He is the former editor of Georgia Sportsman Magazine. Jacobs is a member of the Georgia Outdoor Writers Association Hunting and Fishing Hall of Fame and the Fly Fishing Museum of Southern Appalachia Hall of Fame.

Landon Mayer: Landon is owner an operator of Landon Mayer Fly Fishing. His angling success is fueled by an addiction to pursuing large trout with small flies and lightweight fly-fishing equipment. Mayer enthusiastically teaches and demonstrates his techniques and on-river knowledge to fellow anglers and has developed innovative strategies for sighting, hooking, and landing selective trout. He shares these tips and secrets in his books The Hunt for Giant Trout: 25 Top Locations in the US to Catch a Trophy (new for 2019), Trout Tips: A Guide’s Secrets, Tactics and Techniques, Colorado’s Best Fly Fishing, Sight Fishing for Trout, and How to Catch the Biggest Trout of Your Life, in addition to his new film with Headwater Media: Mastering the Short Game. Landon’s passion for fly-fishing has allowed him to make several noteworthy contributions to the sport on and off the water. This has included travels to fly-fishing related organizations of the Mid-Atlantic, West, Pacific Northwest, Southwest, and Southern states, as well Landon will be sharing his teaching through fly-fishing classes, presentations, and demonstrations of his unique techniques at this year’s Marlborough, Denver, California, New Jersey, and Atlanta Fly Fishing Shows. Mayer has been guiding in Colorado full time on the South Platte River for the last 23 years, and one full season on the Nak Nek River in AK. He resides in Florissant, Colorado.

Jason Randall: Jason’s credits much of his passion for fishing to his father. “Some of my earliest and happiest memories involve fishing,” he recalls. “I remember many trips to Canada or Minnesota for pike and small mouth.” As a young man, he learned fly fishing from other mentors. The blessings we receive are meant to be passed on to others, so to share his passion and knowledge, in 2002, Jason began a career as an outdoor writer with feature articles appearing regularly in American Angler, as well as Fly Fisherman, Fly Tyer, Eastern Fly Fishing, Northwest Fly Fishing and many other outdoor magazines. His first book, ‘Moving Water: A Fly Fisher’s Guide to Currents’ was released in 2012 by Stackpole/Headwater books. It studies the effect of current on trout, their prey species and our angling presentation. His second book ‘Feeding Time: A Fly Fisher’s Guide to What, Where and When Trout Eat’, was released in August of 2013. It focuses on matching your fishing strategies to the trout’s feeding strategies, especially when targeting large trout. In 2014, the third book in the ‘Fly Fisher’s Guide’ trilogy was released- ‘Trout Sense; A Fly Fisher’s Guide to What Trout See, Hear and Smell’, which offers anglers an opportunity to know more about the quarry they seek. In April 2017, Jason’s forth book was released from Stackpole/ Headwaters Books. Titled ‘Nymph Masters; Fly Fishing Secrets from Expert Anglers’, this book explores the depths of nymph fishing and advanced nymph fishing techniques.  In 2017, Jason joined Luminaries Bob Clouser, Ed Jaworowski, the late Lefty Kreh and many others on the TFO National Advisory Team and was the lead advisor for designing the TFO Drift rod and the family of TFO Stealth nymphing rods. Jason appears and presents at shows, clubs and events throughout North America.

Jake Villwock: Jake has been an industry professional for over 14 years. Growing up in a commercial fishing family on the Eastern Shore of Maryland, fishing has been part of his life from day one – so it should come as no surprise that he has chosen a career in the fishing industry. After graduating from High Point University with a business degree, Jake worked as a deck hand and fly fishing guide in Sitka, Alaska. He spent the winters dog sledding in both Fairbanks, AK and Deep Creek, MD. Moving back to the east coast in 2009, Jake worked for TCO Fly Shop at the Reading, PA, and Bryn Mawr, PA locations. Jake has helped open and manage their newest location in Boiling Springs, PA. After 8 years as a full-time retail manager with TCO, Jake decided to start his own business. Relentless Fly Fishing, which will serve as a contract guide service for three of TCO Fly Shop’s locations. Jake guides in PA and NY for trout, smallmouth, and steelhead. He has a true passion for warmwater, it is hard to find him anywhere but a smallmouth river from early spring to late fall. When he is not rowing a boat, he is most likely crawling around a local spring creek chasing picky wild fish. In addition to guiding, Jake is the author of “Smallmouth Bass Flies Top to Bottom”, Fulling Mills Signature tier, blog-writer, contributor to Fly Fisherman magazine, and Eastern Fly Fishing magazine, and serves on various pro-staffs of leading industry companies such as Hatch Reels, Scientific Anglers, Simms Fishing, Clacka Craft Drift Boats, Scott Fly Rods, and Regal Vise. He lives in Carlisle, Pennsylvania.

 

Celebrities:  More TBA

Authors:  More TBA

Fly Tiers

TBA

Exhibitors & Map

Coming Soon.

Note from the Director

A Note from the Director:  

Thank you for joining us at the 2025 Fly Fishing Shows! On behalf of our entire team, I want to extend my heartfelt thanks for attending the 2025 Fly Fishing Shows. Your presence, passion, and enthusiasm helped make this year’s events some of the most memorable yet.

Whether you joined us to discover the latest gear, learn from expert anglers, connect with fellow enthusiasts, or simply share your love of fly fishing, we hope the shows inspired you as much as they inspired us. It’s your support that keeps the spirit of fly fishing alive and thriving.

We’re incredibly grateful for your continued involvement and look forward to seeing you on the water—or at the next show in Atlanta, GA.

Tight Lines,

– See you there. Ben Furimsky and The Fly Fishing Show Family

 

Tickets

Fly Fishing Show Tickets: 

Click HERE for general entry tickets.

Click HERE for IF4 film festival tickets.

Click HERE to register for Classes with the Experts.

Programs, Seminars and Classes

(click for more information about programs, seminars and classes)

Featured Classes

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Seminars

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Featured Fly Tiers

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Casting Demos

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Theaters

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Author's Booth

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Special Events

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