Admission Info
(Cash only at the gate)
Regardless of the weather, the show will go on!
Adult
One-Day Pass: $22.50
$25 at the door
Two-Day Pass: $38
$40 at the door
Three-Day Pass: $45
$50 at the door
Children
5 & Under: Free
6-12: $5
MILITARY/SCOUTS
Scouts under 16 in uniform: free
Military with ID: $15
Pleasanton Show Info
Dates: February 26, 27 & 28, 2027
Time
Friday: 10am – 6pm
Saturday: 9am – 5:30pm
Sunday: 9am – 4:30pm
Location: Alameda County Fairgrounds
2005 Valley Avenue
Pleasanton, CA 94588
BACK AGAIN: The International Fly Fishing Film Festival. One night only, Friday, February 26 Doors open at 6:00 pm. $20; $17 in advance.
Learning Center
Fly Fishers International (FFI) is pleased to offer FREE fly fishing instruction at the Learning Center located on the main show floor. Basic fly-casting, fly-tying, and knots, will be taught throughout the day-every day of the Fly Fishing Show.
Directions and Lodging
Alameda County Fairgrounds
2005 Valley Avenue
Pleasanton, CA 94588
Directions:
From: San Francisco – Cross the Bay Bridge – Follow the sign to stay on I-580 East – When you come to I-680, go South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12 – To the Off-Track Betting Facility, turn left on Valley Avenue and enter through Gate 12
From San Jose – Take I-680 North – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12
From Walnut Creek – Take I-680 South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12 – To the Off-Track Betting Facility, turn left on Valley Avenue and enter through Gate 12
From Tracy – Take 205 West – Continue on I-580 West – Take I-680 South – Take the Bernal Exit and go East (to the right when you come off the ramp) – To the Fairgrounds, turn left on Valley Avenue and enter through Gate 8 or Gate 12
Flying: Oakland airport is 18 miles away; San Francisco is 35 miles away.
Parking: We suggest purchasing parking in advance. Please enter the Alameda County Fairgrounds off of Valley Avenue in Pleasanton and enter Gate 8 or 12. The Fairgrounds only accepts debit or credit cards. To streamline entering the parking gates, pre-purchase parking here https://alameda.saffire.com/p/pages/fly-fishing-general-parking1 and have your QR code ready to scan on your phone or printed.
Accommodations:
DoubleTree by Hilton Hotel Pleasanton at the Club
7050 Johnson Drive
Pleasanton, California 94588-3396
Tel: +1-925-463-8000
If you preferr to make reservations via phone call (800-774-1500)
Group Name: FLY FISHING SHOW 2027
Group Code: FLY
As friendly reminder, the group rates and room block is expired on Wednesday, February 10th by 11:59PM, or until the group block is sold-out, whichever comes first.
We have a room block reserved at DoubleTree by Hilton Hotel Pleasanton at the Club for February 24, 2027 through February 28, 2027. Booking your room is simple, just select “Book a Room” to receive your group’s preferred rate. Since the Fly Fishing group rates are including breakfasts based on occupancy, update # of guests in rooms (by using the EDIT STAY button on the top banner to add # of guest, and hit UPDATE Button) while inputting information; therefore, the rate will be populated correctly.
Children who over 5 years old should be considered an adult so the rates will be updated automatically to include additional breakfasts. Children under 5 will eat free at the hotel with adult companion.
Room Rate Includes:
* Full American Breakfast Buffet based on occupancy
* Complimentary WIFI in all guest rooms
* Access to Bay Club Fitness Center (adjacent to the hotel)
* Complimentary Parking
The shuttle is running on hourly basis from 7:00AM to 7:00PM except for Friday which will be extended little longer due to the show/film at Fairground. The Shuttle Services is on 1st come 1st served basis and required to sign up in advance to reserve seats.
Booking web page address is:https://www.hilton.com/en/attend-my-event/plepcdt-fly-70030e61-a2b4-45db-86b8-20ef44fe19fc/
Official Fly Fishing Show information to book your hotel will be extended from info@flyfishingshow.com and/or posted on The Fly Fishing Show website, www.flyfishingshow.com when it becomes available. Please use only the phone numbers and website links the Show provides. Please be advised other “hotel booking scalpers” are misrepresenting themselves calling customers. Please do not book through these scalpers to avoid problems or overpayment. Thank you and look for additional information to follow soon.
Celebrities and Authors
TBA
Fly Tiers
TBA
Exhibitors & Map
Coming Soon
Note from the Director
A Note from the Director:
Thanks for joining us at the Pleasanton Fly Fishing Show. It was a pleasure to have you join us for the largest gathering for fly fishers on the West Coast.
We’d like to express our sincere gratitude to all of our sponsors, exhibitors, and volunteers. Without your unwavering support and dedication, this show would not be possible. To our attendees, thank you for being part of this incredible event. Your participation keeps the spirit of fly fishing alive and thriving.
We look forward to seeing you in 2027 on February 26-28!
– See you there.
Tight Lines,
—Ben Furimsky and The Fly Fishing Show Family
Tickets
Fly Fishing Show Tickets:
Click HERE for general entry tickets.
Click HERE for IF4 film festival tickets.
Click HERE to register for Classes with the Experts.
Free TU Membership at the Show! As an added benefit, every attendee at the Fly Fishing Show can take home a FREE membership to Trout Unlimited (a $35 value). Even better, by joining at the show and signing up to be a river champion with TU, you’ll be entered to win a special drawing for a prize pack from TU, Orvis, Yeti, Cling, Veedavoo and other great brands!
Attend The Fly Fishing Show on Sunday and receive 50% off an annual subscription to FISH CAMP. Over $50 value! FISH CAMP delivers expert-led, online masterclasses for all levels of fly fishing, along with exclusive member-only benefits to elevate your angling.
Programs, Seminars and Classes
(click for more information about programs, seminars and classes)



















Fly Fishers International (FFI) hosts the Fly Fishing Learning Center with fly tying, casting instruction and other fly fishing information and is free to show attendees. The FFI Learning Center is a good place for a beginner or to advance the skills of all fly fishers. Stop by and get acquainted!
Live Fly Line Repair Demonstrations












Steve has written a number of articles related to antique fly tackle collecting for magazines and journals such as AntiqueWeek, Classic Angling, Maine Boats, Homes and Harbors, and the Yale Anglers’ Journal. Steve has also written a regular “Cast From The Past” column for Moldy Chum, as well as articles for Hatch, MidCurrent, Dun Magazine, and others. More information at: www.flyfishingtreasures.com
Come see see “Chance” the traveling brook trout display by artist Joey Rizzo. We would like to thank Joey Rizzo for helping to draw attention to wild native brook trout and the threats they face









Belize River Lodge



of printing fish and capturing the story of their catch. This practice dates back to the mid-1800s and is fabled to have settled the timeless debate about catching the biggest fish between samurai. A limited number of attendees with be able to learn about and create their very own Gyotaku fish print with renowned artist,
Live Paintings with Fly Rods by Zach Otte:
To submit an image, contact Zach through one of the below:
The Gnomes Traveling Rod Show:
Live watchmaking work by Oak & Oscar